Sue Scrofa Branding
2012
Branding, Print Design, Web Design
Branding and collateral for Sue Scrofa, a Los Angeles band looking to be recognizable and gain more exposure.
- Sue Scrofa Branding
Branding and collateral for Sue Scrofa, a Los Angeles band looking to be recognizable and gain more exposure. 
LogoOriginally from Alabama, Sue Scrofa retains a southern sound while bringing elements of rock and pop into the mix. The logo represents the rootsy aspect of the music while still having a strong recognizable style.
Album ArtworkThe album's look and feel is simple, but iconic. Taken from an original painting by Troy Crisswell, the cover gets right to the point with a strong graphic presence yet still plays on a homey feel very familiar to the band.
Sue Scrofa Logo VariationsThe logo is easily mutated for various print and internet applications. The logo on the left is used mainly as a header in various instances on the web, while the more condensed logo on the right is used as an icon for social media. The cat ears are a small addition, but tie in with the strong graphic of the cat on the album artwork.
Business CardOnce again, the logo is used to represent the band. The small tagline "Folk-Pop Music" is interchangeable. The front is simple, and connects the viewer with all online aspects of the band. The back puts faces to the band name for a more personal touch.
WebsiteWith a clear design aesthetic in mind, the Sue Scrofa website ties in all social media aspects of the band in one location on the web. Building on a template with provided Javascript and extensive social media integration, I added HTML and CSS customization to portray the brand as effectively as possible.
Visit suescrofa.com
BandcampAs the band's main music purchasing site and as an important tool to build a social network, the Bandcamp web page needed the Sue Scrofa treatment as well. Clean, white space with the album artwork and recognizable header clearly and cohesively brand the page.Sue Scrofa on Bandcamp
E-Blast NewsletterFans can sign up for the monthly Pigwick Papers to get the latest news and information on shows.Read The Pigwick Papers
FacebookVisit Sue Scrofa on Facebook
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and accompanying poster.
Agency – Eat.Sleep.Work., Inc.Art Direction, Graphic Design, Print Design2012 -
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A variety of creative and
print production work for
Schwarzkopf Professional
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In-store and publication advertising created for eleven Virgin Megastores across the U.S. Table tent and billboard design pitched for Virgin's charitable wing.Graphic Design, Illustration, Print Design2012 -
Movie poster design with accompanying promotional postcard and hoodie. Showcased at Sundance Film Festival for Little Birds' festival run.Advertising, Graphic Design2012 -
Web page designs for existing brands that needed a site re-vamp.
Role – Graphic DesignerBranding, Graphic Design, Web Design2012 -
Provided Art Direction for
the character design of
Daryl The Dragon.
Client – Eat.Sleep.Work., Inc.
Agency – Eat.Sleep.Work., Inc.
Role – Art DirectorArt Direction, Graphic Design, Illustration2012 -
A collection of Logos designed for various companies and entities.Branding, Graphic Design, Icon Design2012 -
Flyer, invite, poster, e-blast, and program design for "The Young Idea" festival.Branding, Graphic Design, Print Design2012 -
Identity, print, and web production for a Los Angeles landscaping company.
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