I’m Roxy. I make things in Los Angeles, CA.
I believe art and design are a vehicle for empathetic communication. In short: I like to put myself in the audience’s shoes. My goal is to create and improve design systems that facilitate team output so there’s more room to push creative boundaries.
My work is not just about making things look nice, it’s about adding value and longevity to brands and ensuring they are adaptable in any environment. I believe in empowering designers and non-designers alike by creating and managing design systems that help teams succeed. I’ve worked with businesses of all sizes to improve their marketability and help with client and customer acquisition and retention, all through sound design practices.
I rely on art direction, design and writing to problem-solve and dissect the world. I’m serious about work but don’t take myself too seriously. I believe in always asking questions and I relish being a visual shapeshifter while learning alongside an ever-changing creative landscape.