Roxy Makes Things
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ISO Beauty

Art Director, Designer, Consultant (Agency: Rebel Marketing)

ISO Beauty needed a complete brand redesign. The company provides hair styling products and tips to a mainly female audience. While keeping their existing logo, ISO wanted a more modern and clean image to let their colorful products shine. The overall approach and aesthetic was about keeping it simple. The creative involved consistent and streamlined design elements throughout all branded materials. 

 The website priority was to simplify color & design as much as possible while showcasing products in an attention-grabbing way, maintaining a young & exciting haircare look.

The website priority was to simplify color & design as much as possible while showcasing products in an attention-grabbing way, maintaining a young & exciting haircare look.

 The catalog underwent an extensive redesign. The wave shape, borrowed from the logo, was a prominent design element meant to create a cohesive look and feel.

The catalog underwent an extensive redesign. The wave shape, borrowed from the logo, was a prominent design element meant to create a cohesive look and feel.

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 The press kit is cohesive with the website & other printed materials. For use mainly online & as a quick “get to know us” email solution.

The press kit is cohesive with the website & other printed materials. For use mainly online & as a quick “get to know us” email solution.

 For online newsletters, simplicity & product imagery took center stage. Here is one example of a campaign introducing the Black Label series of straighteners.

For online newsletters, simplicity & product imagery took center stage. Here is one example of a campaign introducing the Black Label series of straighteners.

 ISO's look remains flexible on social media for contests such as the SNAP. STYLE. WIN. sweepstakes. An example of extending the brand and adhering to its tenets of versatility, style, & confidence.

ISO's look remains flexible on social media for contests such as the SNAP. STYLE. WIN. sweepstakes. An example of extending the brand and adhering to its tenets of versatility, style, & confidence.

 New Packaging for ISO's Gold Collection took a new approach but kept a simple design across all products (straighteners, blow dryers, curling irons).

New Packaging for ISO's Gold Collection took a new approach but kept a simple design across all products (straighteners, blow dryers, curling irons).

 Ads & graphics mark a slight change in design with a new, full color model. Part of a full campaign including eblast & social media graphics.

Ads & graphics mark a slight change in design with a new, full color model. Part of a full campaign including eblast & social media graphics.