To drive home a name like Lead Hook (a punch in boxing), the logo plays with perspective & alludes to the ropes in a boxing ring. The business cards take on a bold cyan tone that's slightly see-through & printed on plastic for durability.
The Lead Hook website gives a quick overview of the company vibe & features its straightforward color palette. The homepage showcases recent projects & goes in-depth on their roster & behind-the scenes team.
The clean but colorful branding leaves room for imagery in pitch & presentation decks and allows the design to take the reader on a journey using mood & visuals.
Lead Hook's branding was easy to mold to various applications including slates, eblast newsletters & online flyers.