Roxy Makes Things
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Lead Hook Creative

Art Director, Consultant, Designer

Lead Hook Creative is a production house and creative agency based in LA & Nashville. Their services include commercials, online branded content, print, music videos, tour content and all other creative content for brands and artists. Lead Hook needed a bold, cohesive, clean and fresh brand to get started in 2016.

 To drive home a name like  Lead Hook  (a punch in boxing), the logo plays with perspective & alludes to the ropes in a boxing ring. The business cards take on a bold cyan tone that's slightly see-through & printed on plastic for durability. 

To drive home a name like Lead Hook (a punch in boxing), the logo plays with perspective & alludes to the ropes in a boxing ring. The business cards take on a bold cyan tone that's slightly see-through & printed on plastic for durability. 

 The Lead Hook website gives a quick overview of the company vibe & features its straightforward color palette. The homepage showcases recent projects & goes in-depth on their roster & behind-the scenes team. 

The Lead Hook website gives a quick overview of the company vibe & features its straightforward color palette. The homepage showcases recent projects & goes in-depth on their roster & behind-the scenes team. 

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 The clean but colorful branding leaves room for imagery in pitch & presentation decks and allows the design to take the reader on a journey using mood & visuals.

The clean but colorful branding leaves room for imagery in pitch & presentation decks and allows the design to take the reader on a journey using mood & visuals.

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 Lead Hook's branding was easy to mold to various applications including slates, eblast newsletters & online flyers.

Lead Hook's branding was easy to mold to various applications including slates, eblast newsletters & online flyers.

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