Los Feliz Botanicals' logo needed to be bold & simple to be easily recognizable at all sizes. For a company with small, delicate packaging, visibility was very important.
Each small package was designed with a California location in mind. The image became the focus.
The challenge was to convey the vibe of each fragrance through photography while also creatively placing readable text on a small package.
The website provided a challenge in its need to convey extensive brand information in addition to having a store set up. Large imagery and use of hierarchy was the solution.
It was important to showcase the information and also balance text with image for an interactive experience.