Los Feliz Botanicals is a new fragrance company based in Los Angeles. They make botanical perfumes inspired by California’s iconic landscapes and needed their brand to reflect this. Their essences are sourced from small farms and distillers from around the world and each of their perfumes are made by hand, blending as many as 40 different essences together, drop by drop. The goal was to create a unique and eye-catching brand, starting with the logo, that conveyed small but unique and carefully produced fragrances.
Los Feliz Botanicals' logo needed to be bold & simple to be easily recognizable at all sizes. For a company with small, delicate packaging, visibility was very important.
Each small package was designed with a California location in mind. The image became the focus.
The challenge was to convey the vibe of each fragrance through photography while also creatively placing readable text on a small package.
The website provided a challenge in its need to convey extensive brand information in addition to having a store set up. Large imagery and use of hierarchy was the solution.
It was important to showcase the information and also balance text with image for an interactive experience.