Roxy Makes Things
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The Arsenal Film & Creative

Art Director, Consultant, Designer

The Arsenal Film & Creative is a long-running production company specializing in video promos and content. Their ever-growing client list includes History, H2, Animal Planet, and Lifetime. A cohesive brand image was their main concern when they approached me to revamp their look.

 The Arsenal needed a new, clean & focused logo, but wanted to keep their existing "A" icon as part of the brand. One solution was finding ways to feature the "A" and maintain a clean aesthetic using the company colors. 

The Arsenal needed a new, clean & focused logo, but wanted to keep their existing "A" icon as part of the brand. One solution was finding ways to feature the "A" and maintain a clean aesthetic using the company colors. 

 To spread the word about The Arsenal's growth & new brand moving forward, we sent out a marketing package to existing and prospective clients. The package includes information cards about directors and photographers along with a Leatherman gift.    

To spread the word about The Arsenal's growth & new brand moving forward, we sent out a marketing package to existing and prospective clients. The package includes information cards about directors and photographers along with a Leatherman gift. 

 

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 The website focuses on the most recent projects & showcases a director, photographer, and VFX roster. The projects page features projects chronologically with an emphasis on volume.   

The website focuses on the most recent projects & showcases a director, photographer, and VFX roster. The projects page features projects chronologically with an emphasis on volume.

 

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 The branding extends to eblast newsletters as well as pitch & presentation decks. 

The branding extends to eblast newsletters as well as pitch & presentation decks. 

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 Each year The Arsenal gives back to their crew & clients. In one example, we capitalized on the chance to have fun with the logo and took a sports-like approach to drive home the idea of all being on the same "team".

Each year The Arsenal gives back to their crew & clients. In one example, we capitalized on the chance to have fun with the logo and took a sports-like approach to drive home the idea of all being on the same "team".

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