The Arsenal needed a new, clean & focused logo, but wanted to keep their existing "A" icon as part of the brand. One solution was finding ways to feature the "A" and maintain a clean aesthetic using the company colors.
To spread the word about The Arsenal's growth & new brand moving forward, we sent out a marketing package to existing and prospective clients. The package includes information cards about directors and photographers along with a Leatherman gift.
The website focuses on the most recent projects & showcases a director, photographer, and VFX roster. The projects page features projects chronologically with an emphasis on volume.
The branding extends to eblast newsletters as well as pitch & presentation decks.
Each year The Arsenal gives back to their crew & clients. In one example, we capitalized on the chance to have fun with the logo and took a sports-like approach to drive home the idea of all being on the same "team".