Roxy Makes Things
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TUFT Music

Art Director, Graphic Designer

TUFT is a Los Angeles band. Their most recent album was released in April. I handled everything from logo design to album & digital booklet artwork, illustration, social media graphics, merch and website design. The overall look and feel needed to be bold and memorable for new fans as well as bloggers but also had to have a carefully crafted DIY feel.

 The logo is bold & easily recognizable, but retains a hand-drawn quality true to the band. In keeping with that aesthetic, the illustration for the album artwork is hand-cut & layered colored paper. 

The logo is bold & easily recognizable, but retains a hand-drawn quality true to the band. In keeping with that aesthetic, the illustration for the album artwork is hand-cut & layered colored paper. 

 The goal was to make a design versatile enough to get different but cohesive visuals for various applications. For example, coasters were handed out at shows to promote the album.

The goal was to make a design versatile enough to get different but cohesive visuals for various applications. For example, coasters were handed out at shows to promote the album.

 The band wanted a one-color shirt to sell on tour. I designed a second shirt with the album artwork as part of a reward to people who pre-ordered the album. 

The band wanted a one-color shirt to sell on tour. I designed a second shirt with the album artwork as part of a reward to people who pre-ordered the album. 

 Posters were needed to promote TUFT's spring tour and their merch. Each poster makes dynamic use of the cut paper design & band photography for a cleanly unified look. 

Posters were needed to promote TUFT's spring tour and their merch. Each poster makes dynamic use of the cut paper design & band photography for a cleanly unified look. 

 The online tour poster and social media profile graphic make use of the paper cut illustration in different ways. 

The online tour poster and social media profile graphic make use of the paper cut illustration in different ways. 

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 TUFT needed a simple homepage to promote the album. Call-to-action was very prominent with only a few links to purchase the album or continue to the rest of the website. 

TUFT needed a simple homepage to promote the album. Call-to-action was very prominent with only a few links to purchase the album or continue to the rest of the website. 

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 The album’s digital booklet gives fans access to all the lyrics as well as more hand-cut artwork in keeping with the overall aesthetic.

The album’s digital booklet gives fans access to all the lyrics as well as more hand-cut artwork in keeping with the overall aesthetic.

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