The logo is bold & easily recognizable, but retains a hand-drawn quality true to the band. In keeping with that aesthetic, the illustration for the album artwork is hand-cut & layered colored paper.
The goal was to make a design versatile enough to get different but cohesive visuals for various applications. For example, coasters were handed out at shows to promote the album.
The band wanted a one-color shirt to sell on tour. I designed a second shirt with the album artwork as part of a reward to people who pre-ordered the album.
Posters were needed to promote TUFT's spring tour and their merch. Each poster makes dynamic use of the cut paper design & band photography for a cleanly unified look.
The online tour poster and social media profile graphic make use of the paper cut illustration in different ways.
TUFT needed a simple homepage to promote the album. Call-to-action was very prominent with only a few links to purchase the album or continue to the rest of the website.
The album’s digital booklet gives fans access to all the lyrics as well as more hand-cut artwork in keeping with the overall aesthetic.