Roxy Makes Things
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X Games 14

Art Director, Designer (Agency: Eat.Sleep.Work. Inc.)

I was lucky enough to work with ESPN and XGames to create their media guide for the 14th Summer Games. The challenge was to convert a large amount of text to a readable and easy-to-access format for all Media participants, while also presenting an extreme sports aesthetic relatable to the event. The media guide won a League of American Communications Professionals (LACP) Platinum Award for its design.  

 A metallic silver foil was used to create the cover. The outlined objects correspond to the four events (BMX, Skateboarding, MOTO X, and Rally Car Racing). Each are interconnected by the names of maneuvers done in each event (Bunny Hop, Lazy Boy, Sidewinder).

A metallic silver foil was used to create the cover. The outlined objects correspond to the four events (BMX, Skateboarding, MOTO X, and Rally Car Racing). Each are interconnected by the names of maneuvers done in each event (Bunny Hop, Lazy Boy, Sidewinder).

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 The interior pages were restricted to black & white, but are reminiscent of the cover with corresponding design elements.

The interior pages were restricted to black & white, but are reminiscent of the cover with corresponding design elements.

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 The poster was made to accompany the media guide & is a direct reflection of its cover.

The poster was made to accompany the media guide & is a direct reflection of its cover.

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