House of Max Branding
Toolkit, Logo & Materials

Using elements of HBO Max’s existing brand, I created the toolkit and logos for House of Max (HBO Max’s branding studio). The challenge included visually expanding the HBO Max brand as widely as possible while visually keeping House of Max clearly within the same HBO Max family.

The additional general presentation deck and report shown below are a prime use case for the elements within the House of Max toolkit. Data visualization and visual display of dense information were main concerns in all design decisions. 

Art Direction & Design:
Roxy Radulescu

Creative Direction:
Elaine Andrade

Additional Design:
Rainie Kaplan